~~~JAXUSA PartnershipÕs Senior Director of Business IntelligenceÉ Melonie Moore plays a similar role in Jacksonville, FL. We hope this is a new trend. Knowledge of the client(s) is a key element of keeping our organizations relevant when technology and communications eliminates historic roles. It must be noted that a true business intelligence function is not just a rebranding of the economic development research function which is all about fluffing up demographic data for prospects and prospecting. Business intelligence can be an engagement strategy. Think BIG! Think LOCAL!