The Marketer’s Planning Guide
The Most Powerful Fundraising Tool is a Compelling Marketing Plan
The Marketer’s Planning Guide lays out a framework for ACTION!
The Marketer’s Planning Guide is a self-directed marketing planning workbook designed specifically for economic development. This step-by-step process draws on the principles of Economic Development Marketing for Results! laying out critical marketing questions that form a framework for decision-making. By answering these questions, you’ll identify marketing issues, goals, priorities, activities, and resources that help provide an organized structure for crafting a marketing plan.
Enhanced support is provided through:
- Reproducible Forms
- Group Involvement Tools
These aids are invaluable, engaging volunteers and staff to gather pertinent information and focus discussions needed to address external and internal marketing. These tools help organize information to make the important decisions that lead to marketing success.
Not into do-it-yourself Marketing? Blane, Canada Ltd. can help!
Economic Development for the Team
our talent amplified... If you are new to economic development - elected official, board member, volunteer, staff - you were almost certainly recruited for your experience, talent, and energy. With Economic Development for the Team, you get the insight to leverage your talent in your new role.
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Blane, Canada’s 13 Tips delivers the storyline, the insight, the ah ha and the source link to go deep if desired. A six minute read draws widely from the environment influencing successful economic development and leadership in a changing world to keep you ahead of the game.