Newsletter Archive

The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.

Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a marketing focus on selling the community as a product. When, Levitt argues we should be marketing the community as a solution to a problem the company has. In short. Focus on the benefit, not the feature.

Every community has an abundant, highly skilled workforce

~~~According to your marketing literature… every state and every community has an abundant, highly skilled workforce backed by government sponsored training programs. Yawn. Where is the truth? Site Selection Magazine has hardened the criteria for a battle of state workforce status. See if you agree. 2018 Regional Workforce Development Rankings. Source: Sara Dunnigan, VA

Do the unexpected…

~~~Do the unexpected… write a recommendation on LinkedIn for someone who has done a terrific job. Let them know their effort is not unnoticed.

Must see…

~~~Must see… Adidas new SpeedFactory production facilities provides a glimpse into the changes in how manufacturing digitalization will transform supply chains, integrate 3D printing, provide mass customization, and move production closer to the consumer. Check it out. Source: Misti Martin, President, Cherokee Office of Economic Development, GA


~~~Speaking trends… The 3 trends discussed by site consultants at the Site Selection Guild conference with DCI VALIDATE the forward focused content of Economic Development for the Team. All 3 are discussed in detail in the soon-to-be-published book by Eric P. Canada.

February 2017 – Run with it

~~~Run with it… Valentine’s Day is another opportunity to tell employers how much your organization appreciates them. Why wait? Post an open letter to employers on your website home page. Write a letter to the editor. Send an e-blast calling out employers for their jobs, economic impact, philanthropy, and community engagement. Then, mark your calendar for next year and go big. Plan an event or awards program to recognize employers to coincide with Valentine’s Day Wednesday, February 14, 2018.

February 2017 – Measuring success

~~~Measuring success… Check out Chapter 10 in Martin Seligman’s book Flourish. Seligman uses sound research to break from our traditional measures of success in economic development to focus on measures of wealth and well being he calls the “New Prosperity”. With the continued growth of the Freelance Economy (57 million workers in the US and growing), it may be worth your time to understand Seligman’s work.

February 2017 – Outside the box

~~~Outside the box… this qualifies: A pop-up mall constructed out of refitted shipping containers. The containers provide affordable and flexible leases for lifestyle brands, cafes, restaurants and galleries to trade and succeed in the heart of London’s Shoreditch district. By fusing the concepts of modern street food and placing local and global brands side by side a unique shopping and dining destination emerged.

February 2017 – Would you apply

~~~Would you apply… if you knew the names of job applicants for an CEO position in economic development would be published? The newspaper editor in Amarillo, TX argues the public has a right to know “because of the importance the position has in guiding an organization with a multimillion-dollar budget funded largely by sales tax revenue.” The publisher wanted to publish the names of applicants midstream during the selection process. The Texas Attorney General sided with the publisher’s FOIA request in a decision dated February 3rd, after the selection process concluded. Feb 11th, a month after the new CEO was announced, the editor published the list of applicants. Based on comments from a few recruiters, there are a few issues:

Public is fine if all candidates know this when they submit. But, you cannot change the rules in the middle of the process.

Good, qualified candidates will not risk a good, secure position to look at an opportunity if their name will be published as a candidate.

Publishing the list at the end of the process only hurts those individuals who were blindsided by the late freedom of information request.

January 2017 – Just in case

~~~Just in case you missed it… the word of 2016 was Agile. We predict it will be wildly overused in 2017-2018. Have you already integrated it into your active vocabulary?

January 2017 – If you are defining the future

~~~If you are not defining the future… you are living in the past. The “replicators” thrive on those in economic development who want to play it safe. Never order a research study without pressing for new and improved methods or more actionable outcomes. Challenge consultants to deliver more. Make that part of the RFQ. Then, refuse to accept the product until they deliver. Press the limits. Far too often economic development consultants deliver low value products because clients do not hold them accountable.

February 2017 – What is your organization’s role

~~~What is your organization’s role… on any given issue? Is it ‘rowing,’ ‘steering,’ or cheering’?” Knowing your strengths is an important first step. Step two, apply your strengths and your organization will amass a record of accomplishment. Finally, don’t be afraid of the passing lane. If something needs to be done and no one is driving the issue, you don’t need anyone’s permission to press ahead. What’s the old saying, “Ask forgiveness, not permission. Source: Glenn Athey, My Local Economy, UK

February 2017 – Warning

~~~WARNING!… Highly Effective Gmail Phishing Technique Being Exploited. The phishing technique steals login credentials that have a wide impact, even on experienced users. Consider logging into Google and changing your password, adding two-step verification if you don’t have that yet. What you need to know! Source Posted earlier via @EDMarketingPro

~~~More aggressive phishing strategies… The bad guys are pressing hard to access more computers to gain access to networks, email lists, etc. Supposed unpaid invoices and undelivered packages are just two examples. Have you had the TALK with your staff about safe emailing? Now is the time.

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