by Blane Canada | Jun 7, 2018 | Economic development marketing
~~~Desperate… to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before...
by Blane Canada | Apr 30, 2018 | Economic development marketing
~~~Run with it… Valentine’s Day is another opportunity to tell employers how much your organization appreciates them. Why wait? Post an open letter to employers on your website home page. Write a letter to the editor. Send an e-blast calling out employers for their...
by Blane Canada | Apr 30, 2018 | Economic development marketing
~~~Since site selectors have access to all of the data… via their proprietary and government data sources, it is EVEN MORE IMPORTANT for the economic development professional to have all the answers. Without your personal information resources, you will never know if...
by Blane Canada | Apr 30, 2018 | Economic development marketing
~~~Steal this idea… Free Event Banners & Backdrops…Everyone is gearing up for event season. The Great River Economic Development Foundation (IL) offers banners, signs, and backdrops for community organizations for use at Quincy & Adams County events....
by Blane Canada | Apr 30, 2018 | Economic development marketing
~~~What email address do you list in LinkedIn? I see 4 variations among economic developers. Company website, no email; company email only; personal email address only; or, no contact info. What you do probably goes to the heart of how you think of LinkedIn. It is a...
by Blane Canada | Apr 30, 2018 | Economic development marketing
~~~The phone is the new fax machine*… Social media, broadcast email, newsletters and other mass communications devices lull us into thinking we are communicating with clients. Make communications personal. Pick up the phone and call 2-3 client every day just to let...
The Wit & Wisdom of an Economic Developer
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