Economic Development for the Team

Pre-Publication Special Offers | Orders placed BEFORE July 9, 2018.

Buy For the Team before the release date of July 9th and you will get these special bonus with your purchase. After July 9th these options and discounts will no longer be available!

  • Bonus #1 – $10 discount
  • Bonus #2 – Author’s Edition, Numbered Series
  • Bonus #3 – Autograph
  • Bonus #4 – 6 Step Custom Team Training Program Outline
  • Bonus #5 – Bonus Workbook

Written for the staff, board members, volunteers, partners, and elected officials on your local economic development team

Economic Development for the Team by Eric P. Canada

Members of the team interact with the full range of economic development clients. They lead important projects. What they don’t know about economic development can limit or even derail success.

Equally important, Board members and political leaders make decisions that push economic development forward or add drag. Their personal frame of reference for economic development is often narrow or completely lacking. Team covers the fundamentals of economic development, our clients, programs, and issues. Stories and visuals make concepts relatable. It is packed with terms and a glossary serving as a quick source on the language of the field.

Finally, an economic development resource
for the entire team!

Volume Orders | About the Book | On-Site Workshops

Pre-Publication Offers until July 9th, 2018

Volume Order Bonuses

Place a volume order online or call 630-462-9222 x 700
Books Purchased – Print Edition 1 ePub 15 25 50
Price – (Retail $89.95)* $79.95 71.96 $71.96 $67.46 $62.97
Personalized autographed copies* 1 n/a 3 5 8
First Run copies*

n/a

6-Step custom training outline

Bonus content

Customized training outline suitable for staff, board, volunteers w/15

Online workshop with the Author w/15

Discount on-site workshop for team w/15 25% 25% 35%
Workshop priority date selection

Discount personalized sponsor seals+ 30% 50%

 

* Books can be purchased through any online bookstore; however, we can only autograph print edition copies shipped from our offices.
+ These raised imprint, foil seals can be placed on the book cover to acknowledge the sponsor’s company and generosity
All orders must be received and invoiced before July 9th publication date to qualify.
ePubs in quantity qualify for bonuses.

Teachable Moment

Bundle copies of For the Team with with your company’s custom embossed seal on the cover with a live-onsite workshop to underscore how seriously you take their role in your organization and community’s success.

Call for details: 630-462-9222 x 700

What They're Saying...

 

“This is perfect. I have a new staff person on marketing who is leaning in and she wants to know about economic development. For The Team answers a lot of her basic questions making her more effective over night!”

Mark James

VP Economic and Business Development, American Electric Power, Economic Development Institute (EDI) Board Member & Curriculum Chair (Columbus, OH)

“Outstanding! For the Team is not only for the newbie, there is value for the pro as well.”

Dennis Donovan

Wadley Donovan Gutshaw Consulting

“I need this now! I am new to my position and I have so many questions.”

Angela Rheingans

Executive Director, DeWitt Chamber & Development Company, DeWitt, IA

“I REALLY enjoyed the book, Eric. It’s a great tool. And, I selfishly appreciate the focus you have given to smaller communities.”

Mary Ann Moon, CEcd, FM, HLM

VP Economic Development, Marketing-Tice Engineering, Inc.

“Great work! I envy your tenacity and celebrate your success!”

Edward Burghard

Founder & CEO, Strengthening Brand America Project; former Executive Director of the Ohio Business Development Coalition

“Eric Canada has identified and addressed a critical gap in the economic development education structure. No one is thinking about the people behind the executive who do the work day to day. Well done.”

Steven Jast

President, Research on Investment, Montreal, Quebec, Canada

“Great job! I love Economic Development for the Team. It will be required reading for my team.”

Ron Kitchens

Senior Partner & CEO, Southwest Michigan First

About the Book

Abridged Table of Contents

  • Section 1: The Environment
    • Macro Economics and Economic Development
    • Community
  • Section 2: Economic Development Organization
    • Complex Client Base
    • Planning for the Future
    • Strategies
    • Technology
    • Management
    • Measuring Progress and Performance
  • Section 3: Economic Development Programs
    • Business Attraction
    • Entrepreneurship
    • Economic Gardening
    • Business Retention and Expansion
    • Attraction Marketing and Sales
    • Branding
    • Marketing Models
    • Physics of Marketing
    • Incentives
    • Site Selection
  • Section 4: Product
    • Community Development
    • Room for Growth
    • Workforce Development
  • Section 5: Close
    • Coloring Outside the Lines
    • The Reward
  • Terms and Terminology
    • Acronyms
    • Glossary of Terms

This 4-color, 240-page book is loaded with graphics, real world stories, examples, and tables bringing complicated concepts to life. An extensive reference glossary makes the building blocks of the profession – the acronyms and language of economic development – readily available to every team member.

About the Author

Eric P. Canada, Blane, Canada Ltd. is a recognized leader and innovator (hyper link to timeline) in economic development marketing as well as business retention and expansion (BR|E). A veteran of local, regional, and statewide positions, he began his consulting career in 1994. Today, he brings a fresh perspective to strategy and planning for clients throughout North America.

His first book, Economic Development: Marketing for Results! and Marketer’s Planning Guide, 1995, launched his consulting career as well as the award-winning Synchronist Suite® software designed to help economic developers manage client relationships, business retention and expansion, business attraction, and workforce development programs.

He has published 8 significant research papers on BR|E and economic development marketing.

Over 15,000 economic development professionals and community leaders have attended his workshops. He has taught at International Economic Development Council, Economic Development Institute, Seven Basic Courses, Business Retention Expansion International, Community Development Institute as well as the University of Southern Mississippi’s Masters economic development course.

Canada publishes the Economic Development Newsletter, 13 Tips and distributes news via Twitter: @edmarketingpro.

Pre-Publication Discounts until
July 9th, 2018

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Blane, Canada’s 13 Tips delivers the storyline, the insight, the ah ha and the source link to go deep if desired. A six minute read draws widely from the environment influencing successful economic development and leadership in a changing world to keep you ahead of the game.

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