Newsletter Archive

The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.

Second Career

~~~If you were in a position where you had to choose a new career, what would you do? Share your thinking:

June 2018 – Interesting thing about writing a book

~~~Interesting thing about writing a book is that you get to ask yourself a lot of questions. Everyone does this. It is often a mindless daily exercise. Having just finished (July 9th release) my book, Economic Development for the Team, I couldn’t accept the easy answer. My audience Ð the people behind the economic development professional and you their bossÐ expects more. I expect more. It took a lot of research and legwork to come to grips with sometimes seemingly simple questions like, the “impact of technology on economic development.” It turns out, the answer is multi-faceted. When you put it on paper, answers become real.

June 2018 – Core Values

~~~READ THIS – Core values that drive Amazon’s success as viewed by Jeff Bezos and capsulized in an article for Inc. Magazine by Thomas Koulopoulos. It could make you a better executive. Winners vs Dreamers. Amazon Letter to Shareholders. Inc. Amazon file:///C:/Users/Eric%20P.%20Canada/AppData/Local/Packages/Microsoft.MicrosoftEdge_8wekyb3d8bbwe/TempState/Downloads/Amazon_AR.PDF

Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a marketing focus on selling the community as a product. When, Levitt argues we should be marketing the community as a solution to a problem the company has. In short. Focus on the benefit, not the feature.

Do the unexpected…

~~~Do the unexpected… write a recommendation on LinkedIn for someone who has done a terrific job. Let them know their effort is not unnoticed.

Must see…

~~~Must see… Adidas new SpeedFactory production facilities provides a glimpse into the changes in how manufacturing digitalization will transform supply chains, integrate 3D printing, provide mass customization, and move production closer to the consumer. Check it out. Source: Misti Martin, President, Cherokee Office of Economic Development, GA

Every community has an abundant, highly skilled workforce

~~~According to your marketing literature… every state and every community has an abundant, highly skilled workforce backed by government sponsored training programs. Yawn. Where is the truth? Site Selection Magazine has hardened the criteria for a battle of state workforce status. See if you agree. 2018 Regional Workforce Development Rankings. Source: Sara Dunnigan, VA


~~~Speaking trends… The 3 trends discussed by site consultants at the Site Selection Guild conference with DCI VALIDATE the forward focused content of Economic Development for the Team. All 3 are discussed in detail in the soon-to-be-published book by Eric P. Canada.

February 2017 – Measuring success

~~~Measuring success… Check out Chapter 10 in Martin Seligman’s book Flourish. Seligman uses sound research to break from our traditional measures of success in economic development to focus on measures of wealth and well being he calls the “New Prosperity”. With the continued growth of the Freelance Economy (57 million workers in the US and growing), it may be worth your time to understand Seligman’s work.

February 2017 – Warning

~~~WARNING!… Highly Effective Gmail Phishing Technique Being Exploited. The phishing technique steals login credentials that have a wide impact, even on experienced users. Consider logging into Google and changing your password, adding two-step verification if you don’t have that yet. What you need to know! Source Posted earlier via @EDMarketingPro

~~~More aggressive phishing strategies… The bad guys are pressing hard to access more computers to gain access to networks, email lists, etc. Supposed unpaid invoices and undelivered packages are just two examples. Have you had the TALK with your staff about safe emailing? Now is the time.

February 2017 – Outside the box

~~~Outside the box… this qualifies: A pop-up mall constructed out of refitted shipping containers. The containers provide affordable and flexible leases for lifestyle brands, cafes, restaurants and galleries to trade and succeed in the heart of London’s Shoreditch district. By fusing the concepts of modern street food and placing local and global brands side by side a unique shopping and dining destination emerged.