June 2018 – Core Values

~~~READ THIS – Core values that drive Amazon’s success as viewed by Jeff Bezos and capsulized in an article for Inc. Magazine by Thomas Koulopoulos. It could make you a better executive. Winners vs Dreamers. Amazon Letter to Shareholders. Inc....

June 2018 – Ignorance is bliss

~~~Ignorance is bliss until a disaster strikes. It may not be a hurricane, tornado, or flood. Your disaster could very well be hacking that exposes member’s credit card data. It could be discovering a trusted employee has been stealing for years. Disaster...

Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a...