Leadership
Ashley Canada
Ashley Canada has 20 years in sales, operations, and client success. In 2026, with no coding background, she placed 9th of 160 globally in the Dynamous x Kiro AI coding hackathon. She knows what a broken workflow costs because she has worked inside them. She also knows how to build what fixes them.
She finds where AI pays back. Ashley delivers Blane Canada’s AI Opportunity Assessments. Using the firm’s Four-Dimension Diagnostic (operations, goals, team, and guardrails), she maps how work really gets done and turns it into a prioritized roadmap leadership can act on. On one operations engagement, that work uncovered an estimated $437,000 a year in hidden operating costs.
She makes it stick. Ashley led the phased implementation that followed: stakeholder alignment, rollout, and training. The roadmap had go/no-go gates the client approved. When the client’s data was not ready, she paused the build until it was. She speaks both languages: business outcomes to leadership, clear requirements to the build team.
She trains people to use it. Together with Eric Canada, Ashley has trained 300+ business leaders and economic development professionals across Wyoming, Pennsylvania, Louisiana, and New Mexico. Sessions include BREI, the Pennsylvania Basic Economic Development Course, and the Next Move Group national conference. She has appeared on the Develop This and The Whittaker Report podcasts. She also designed a five-session AI workshop series for a regional economic development council’s small business program. Every session is built so people leave with skills they can use the same afternoon.
She builds. Hackathon judge Cole Medin, founder of the Dynamous AI Mastery Community, called her entry “legitimately a life-changing application, and it worked extremely well. Really accurate information, a really nice and simple architecture.” She took an RFP automation idea to a working prototype in five days. As a validated proof-of-concept, it cuts an 80-hour workflow to under an hour. She built the AI readiness scoring tool behind 110 completed assessments. She rebuilt it in 48 hours ahead of a live event. She also designed and runs Blane Canada’s AI operating system. Her standard for every system: it shows its sources instead of guessing.
“I don’t come from tech. I come from the business side. I’ve been the one living the problems that AI is supposed to solve. That’s why I find things developers miss.”
Eric on stage, SEDC 2022
Eric has a habit of arriving at ideas before the rest of the room catches up. In the 1990s he brought industrial marketing to economic development at a time when the field had no framework for it. He built the marketing curriculum for the International Economic Development Council, then took it on the road: four-hour workshops, 28 cities, three years. He wrote the book on it, literally. Marketing for Results grew out of the materials he built for that program. What is now called B2B marketing was, at the time, just Eric Canada explaining something the field needed to hear.
He applied the same instinct to technology. For 22 years he built and ran a competitive intelligence software company whose patented process was used by more than 1,700 organizations to gather information on competitors and turn that information into strategic decisions. He did not consult on the problem. He built the product, ran the business, and sold it in 2022, then supported the buyer for 18 months through the transition. When he walked away, he understood something most AI advisors do not: what it actually takes to build a system that converts raw information into decisions organizations can act on.
That experience is the foundation of his current work. As Co-Founder and Chief Strategy Officer of Blane Canada, Eric works with organizations navigating one of the most consequential technology shifts in business history. The questions he helps leadership teams work through are the same ones he spent two decades solving in software: where does your data actually stand, what can your organization genuinely act on, and how do you build a strategy that fits your real situation rather than the one someone sold you?
On stage, he brings more than 25 years of platform experience to corporate and association audiences across the United States and Canada. More than 13,000 executives have sat in his sessions. His presentations are not general observations dressed up as insight. They are working frameworks audiences can use the same week.
"I don't write code. I translate complexity into systems that executives can act on."
Justin Martin
Justin has spent 25 years building and running enterprise systems that cannot go down. He began in enterprise infrastructure at Accenture, supporting the build-out of the world's first all-digital mobile communications network at Sprint PCS, later acquired by T-Mobile. From there he moved into Healthcare IT where he built out the capacity analytics platform to support the operations of a global healthcare infrastructure provider.
He holds 9 patents in system performance modeling, cloud optimization, and monitoring.
In June 2025 Justin took first place in a live build competition inside Liam Ottley's AAA Accelerator, the training program at the center of a 300,000-member AI automation community.
He also founded Pathkicker, an AI route optimization and fleet dispatch platform that he architected, built, and brought to market. It runs in production today, integrated with Samsara and Service Fusion, dispatching hundreds of service jobs every month.
As Chief Technology Advisor to Blane Canada, Justin helps the leadership team answer the questions that decide whether an AI initiative succeeds: where the data really stands, whether the architecture holds at scale, what it will actually cost to own, and where AI genuinely fits and where it does not.
"Every business has work it never gets to. AI buys back the time to get it done."
Why Two Generations Matters
Most AI engagements fail at the handoff between the executive who approved the initiative and the team expected to adopt it. Eric and Ashley are built to cover both ends of that handoff.
Senior leaders recognize Eric immediately, because he has sat where they sit and carried what they carry. Younger professionals and practitioners recognize Ashley, because her trajectory looks like theirs and she can show them exactly how to make the same move.
Event planners who have seen them present together report that the generational dynamic does not divide a room. It holds it. The same thing happens inside a client engagement.