by Blane Canada | Jun 7, 2018 | Economic development marketing
~~~Desperate… to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before...
by Blane Canada | Jun 3, 2018 | BEAR Program, BRE, BRE guru
~~~Ignorance is bliss until a disaster strikes. It may not be a hurricane, tornado, or flood. Your disaster could very well be hacking that exposes member’s credit card data. It could be discovering a trusted employee has been stealing for years. Disaster...
by Blane Canada | Jun 3, 2018 | leadership
~~~Interesting thing about writing a book is that you get to ask yourself a lot of questions. Everyone does this. It is often a mindless daily exercise. Having just finished (July 9th release) my book, Economic Development for the Team, I couldn’t accept the...
by Blane Canada | Apr 30, 2018 | Books
~~~Books matter… because there’s nothing like the experience of quietly engaging with ideas. It makes us better. It creates opportunities for those that hope to invent and share ideas. I hope we don’t lose books any time soon. Source: The Domino Project.
by Blane Canada | Apr 30, 2018 | Uncategorized
~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a...
