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Most asked

Can I trust what AI tells me?

Short answer

Trust, but validate. AI can produce flawed reasoning wrapped in confident, persuasive language, which is harder to catch than an obvious error. Every AI-generated insight needs a second look: does this make sense, can I verify it, and could I defend it to a client or a board?

We have been here before. People used to back up an argument by citing the web, with the implicit logic that if it was online it must be true. We learned the hard way that not everything online is accurate.

AI is bringing us the second version of that story, faster and shinier. It can draft proposals, summarize reports, and evaluate ideas. It can also generate flawed reasoning in language so fluent that experienced professionals accept it.

Research out of Harvard Business School found that when humans and AI work together they can identify strong ideas more efficiently than either could alone, but that people sometimes surrender their own judgment and defer to the system even when it is wrong. The systems produce persuasive-sounding justifications that sway human judgment even when the underlying reasoning is weak. As the researcher put it, you really need humans synthesizing and validating, and you have to know when to question an AI-generated evaluation.

There is a related caution about AI-driven search. Research from the Tow Center for Digital Journalism at Columbia, which tested eight major models, documented confident presentations of incorrect information, misleading attribution to syndicated content, and inconsistent retrieval, with the tested tools answering a majority of queries incorrectly and the best performer still getting a substantial share wrong. Citation was a particular weakness: links to the wrong article, links to a site's homepage, or no citation at all. If a tool gives you information with no traceable source, and verifying it means going back to a search engine anyway, its value for research is limited.

If we are not careful, we will start trusting AI the way some people blindly trusted the internet, and reputations will suffer for it.

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