The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.
Where is the innovation in your economic development effort? Here at Blane, Canada Ltd., we thrive on “lateral thinking” and have a history of innovation in economic development marketing and BR|E. Check the evidence or call for information on the next trend we will be starting (Hint, Existing Business Web Presence!)
~~~Why economic development is important is one of the toughest questions to answer. Easy to get bogged down in the what, missing the main point: Why. Check out Why economic development is important, (Professional Development Resources) an excerpt from our book, Economic Development for the Team.
~~~A sad forecast “When the rate of change on the outside exceeds the rate of change on the inside, the end is in sight!!” Jack Welch, former CEO, General Electric. 10/1/18 General Electric in turmoil and shrinking.
~~~Business retention and expansion defined We stumbled on the problem (lack of a definition of BR|E) while writing For the Team. There are many process descriptions, but no definition. That problem has now been eliminated through a joint effort with Business Retention Expansion International (BREI). In economic development, business retention and expansion is a program designed to strengthen the connection between companies and the community while encouraging each business to continue to growin the community. Through direct interactions, events, and research, the program seeks to gain insight into business practices, planned future actions, as well as the challenges of targeted companies. Then, to turn this “business intelligence” into value added services, programs, and/or products that address individual and shared company opportunities and problems.
~~~Inbox: Brain Churn This jumped out at me from the 13 Tips (June, 2018): Nothing is as important as passion. No matter what you want to do with your life, be passionate. Jon Bon Jovi “Passion is one of the three Ps that have slowly distilled themselves as my personal touchstone – Passion, Purpose, Pack (it started out as People, but having People isn’t the same as my dog, Pack.) Someone to be responsible for and to you). Having one P in your life fulfills a need, two is a blessing, three is fulfillment. None is being lost.” “No P is primary, no P secondary. As I was squeezing the Ps out of my brain, I realized there was something else in the 13 tips about writing and asking questions, so I went back and found Tip # 8 – Interesting thing about writing… The three Ps have bounced around in my head for a long while. They were born out of “where you are, what are you doing and who are you with” as a measure of happiness/fulfillment/what-the-hell-am-I-doing-here. But this is the first time I have tried to distill it and it wasn’t easy. No research involved, but a lot of brain churn.” As always Eric, thanks for churning my brain. Long-time reader and friend, Brad Apland, Chicago, Illinois
~~~Building a Strong BRE Program Featuring Eric Canada Podcast #32 from the folks at DevelopThisPodcast.com. How can Blane, Canada help you elevate your existing business program? Call Eric 630-462-9222×700
~~~Who’s the boss on workplace culture Does your organization have a culture? Yes, of course. Good or bad every workplace has a culture. There are even micro cultures within your organization think about the Board Ð silent acceptance or meaningful conversation? It is worth thinking about organizational culture and working to understand and improve it. There is always room for improvement. Source: CIO.com article
~~~”The best marketing doesn’t feel like marketing.” Is your approach heavy handed? Or, worse yet, bloviating? Quote: Tom Fishburne, Cartoon Powered Marketer
~~~Improve Productivity and Combat Burnout Are you in control? Do you have time for reflection? Do you feel productive? Most of us are all over the map on these critical issues that drive burnout and wipe our productivity. Check out Ron Kitchen’s Mindfulnessstrategies to make a real difference.
~~~Busy? You MUST be important According to research in Harvard Business Review, Americans value the perception of being busy so much that we now use it to determine status. The busier you are, the more important and powerful you must be. Researchers theorize this may be a by-product of the shift to a knowledge-intensive economy. Or, maybe we just don’t want to be seen as lazy. Source HBR article
~~~New kid on the block Develop This! An economic development podcast co-hosted by Ð Dennis Fraise, CEcD and Jason Hutcheson, CEcD, working economic developers. Develop This! has a growing collection of real-world, economic development topics. I especially liked: BR|E by way of a World Record, #15; Negotiating CEO Employment Agreement, #16; Investing in your Knowledge base with Mary Ann Moon, #22. Check out this new personal development resource.
~~~Ripple effect “I am very interested in reading Economic Development for the Team. I heard you talk at a conference nearly 20 years ago. At the time a friend of mine had just been elected mayor and I was elected alderman. He put me in charge of economic development. After the conference I read your book (Economic Development: Marketing for Results!) and from that start we ended up four years later with an industrial park, a full time E D director and a couple of pretty big infrastructure projects. This all led to significant job growth (for our small town).” Craig Wetter, IL. Bottom line, you may never know the impact you have from an action you take today. Be your best every day. You too are impacting lives! Eric
~~~”Driving Change in a Fluid Environment” the keynote address at the upcoming Economic Developers Council of Ontario (EDCO) annual conference will be delivered by our own Eric P. Canada. The keynote will address the 5 steps to become a “masters of change” in economic development. Lessons drawn from Economic Development for the Team. Toronto, Ontario, CANADA, January 29th-31, 2019
~~~Recommended reading Growing Jobs: Transforming the Way We Approach Economic Development, Autor Thomas Tuttle. We have highlighted this book in the past, but good is good and worth recommending again. Quotable “When they tell me they manage their business retention program on Salesforce, I know they don’t have a business retention program.” More info
~~~Get more from your conversations Instead of asking, “How are you doing?” Ask, “What are you working on? This launch point will produce a richer, longer glide path for your conversations. And, this simple trick may stimulate innovation on a challenge you face. EPC LinkedIn post, 10/02/18
~~~Desperate to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before B2B became popular. Another chapter in the book led directly to the strategy underlying Synchronist Suite’s prime and main street BR|E approach. The book was clearly a forward looking take on economic development still solid today.
~~~Desperate… to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before B2B became popular. Another chapter in the book led directly to the strategy underlying Synchronist Suite’s prime and main street BR|E approach. The book was clearly a forward looking take on economic development still solid today.
~~~If you were in a position where you had to choose a new career, what would you do? Share your thinking: firstname.lastname@example.org
~~~Nothing… is as important as passion. No matter what you want to do with your life, be passionate. Jon Bon Jovi
~~~READ THIS – Core values… that drive Amazon’s success as viewed by Jeff Bezos and capsulized in an article for Inc. Magazine by Thomas Koulopoulos. It could make you a better executive. Winners vs Dreamers. Amazon Letter to Shareholders. Inc. https://www.inc.com/thomas-koulopoulos/in-just-two-words-jeff-bezos-sums-up-what-separate-winners-from-dreamers.html Amazon file:///C:/Users/Eric%20P.%20Canada/AppData/Local/Packages/Microsoft.MicrosoftEdge_8wekyb3d8bbwe/TempState/Downloads/Amazon_AR.PDF