Dumbing Down Business Retention… spent 90 minutes recently on a national BR|E webinar where the primary message was “Relationship, Relationship, Relationship – it is not about the data.” True, it’s never about the data unless you want to a) identify value added services; b) offer leadership factual information; or c) build a context for making decisions. Relationships will always be part of the puzzle. But, when they are the goal, 55% of the value of the work put into BR|E is lost. Let’s talk about meaningful BR|E goals! Eric 630-462-9222×700

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