~~~No Magic Number A single, magic number does not exist. “How many BR|E interviews should we complete?” This is a question we get all the time. In reality, 25 -50 good executive interviews will tell you everything you need to know about the problems and challenges of doing business in a market. With more interviews, you are trolling for outliers, the unicorn company, problem or opportunity. With good interview design, the interviewer will shine light on the role of each company in the community’s economic future. Good program design will focus on the all three. Relationships? They are a by-product of a well-designed process, not the goal.