Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a...

Missed this one

~~~Missed this one… Zero Moment of Truth is a marketing concept where the customer is going online to purchase what you have to sell. Will you be picked? True, in economic development… 90% of building searches begin online. But, ZMT assumes all contenders – available...

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