Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a...

A hole trilogy

~~~A hole trilogy… 1st Rule … “The first rule of holes is: If you are IN one, stop digging.” Time Magazine, December 1998; 2nd Rule … “Dig where the gold is … unless you just need the exercise.” John Capozzi, author; 3rd Rule...

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