The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.
~~~What is your organization’s role… on any given issue? Is it ‘rowing,’ ‘steering,’ or cheering’?” Knowing your strengths is an important first step. Step two, apply your strengths and your organization will amass a record of accomplishment. Finally, don’t be afraid of the passing lane. If something needs to be done and no one is driving the issue, you don’t need anyone’s permission to press ahead. What’s the old saying, “Ask forgiveness, not permission. Source: Glenn Athey, My Local Economy, UK
~~~WARNING!… Highly Effective Gmail Phishing Technique Being Exploited. The phishing technique steals login credentials that have a wide impact, even on experienced users. Consider logging into Google and changing your password, adding two-step verification if you don’t have that yet. What you need to know! Source Wordfence.com Posted earlier via @EDMarketingPro https://www.wordfence.com/blog/2017/01/gmail-phishing-data-uri/
~~~More aggressive phishing strategies… The bad guys are pressing hard to access more computers to gain access to networks, email lists, etc. Supposed unpaid invoices and undelivered packages are just two examples. Have you had the TALK with your staff about safe emailing? Now is the time.
~~~Why so many banks have offices in Wilmington? A story of corporate intrigue and an audacious economic development strategy. More http://technical.ly/delaware/2016/11/18/many-banks-headquartered-wilmington-delaware/
~~~New economic development execs in the region? Share. Click forward and send 13 Tips to someone new to the profession in your state or network.
~~~Steal this idea… Free Event Banners & Backdrops…Everyone is gearing up for event season. The Great River Economic Development Foundation (IL) offers banners, signs, and backdrops for community organizations for use at Quincy & Adams County events. Organizations can call to schedule use of GREDF’s special events kit. Clever idea to extract value from trade show materials and be visible in the community. Source: Marcel Wagner, CEO, GREDF.
~~~What email address do you list in LinkedIn? I see 4 variations among economic developers. Company website, no email; company email only; personal email address only; or, no contact info. What you do probably goes to the heart of how you think of LinkedIn. It is a powerful connecting resource for the business community. Make sure you make yourself available. Share all your contact info.
~~~Content Marketing in Economic Development… “The Northeast Wisconsin Wage and Benefits Study” was announced in a broadcast email by the Fond du Lac County Economic Development. Interested parties were asked to contact the EDC for password access to the study. This type of broadcast email is a solid example of content marketing. Well done Fond du Lac County EDC (WI). The only change we would recommend is a simple request form on the website so the content is available on-demand, 24/7.
~~~Rethinking economic development strategy? Give us a call. Blane, Canada consulting has worked with clients on: vision, strategy, structure, program design, program evaluation and research. Looking to get out of the “box?” Let us help?
~~~Speaking of Career Paths… the Many Paths infographic was created by Jerry Hernandez, Monterey County Economic Development for the local Workforce Development Board as an education/recruitment tool. The infographic has embedded links to provide access to additional information and videos for each step. Jerry explained the process during an excellent ProLearning Lab webinar on Infographics. Career Pathways https://www.co.monterey.ca.us/home/showdocument?id=13058
~~~”The most common way… people give up their power is by thinking they don’t have any.” -Alice Walker
~~~Training that Works … In 2016, $158 billion was spent on corporate training, and yet estimates are that only 15% of those funds lead to new learning that changes behavior and outcomes for individuals and organizations. To improve on your own organization’s training and development, consider a very successful process called the Kirkpatrick Model, which focuses on Reaction, Learning, Behavior and Results in the learning process. http://www.kirkpatrickpartners.com/OurPhilosophy/TheKirkpatrickModel
~~~Are you taking LinkedIn requests seriously… When you get a LinkedIn connection request, do you click Accept or View Profile? Choose your connections carefully. Are they in your industry? Are they a resource? Are they in the geography you want to be in? Are they providing leadership or fresh ideas? Do they provide access to a new network? Review every prospective connection’s profile BEFORE clicking Accept! Use the ignore (invitation) option liberally.
~~~Video is not the only option for adding life to your web page… Monterey County EDC’s Jerry Hernandez shared two new free tools he is testing for website engagement. Always the innovator, you may remember Jerry shared his techniques for using Infographics on a website in a prior newsletter and ProLearning Lab webinar. Check these new tools out. StoryMapJS is a free tool to help you tell stories on the web that highlight the locations of a series of events. https://storymap.knightlab.com/ TimelineJS is an open-source tool that enables anyone to build visually rich, interactive timelines.
~~~Potential is frequently found in unexpected places… Do you use your mission statement like blinders, limiting the view of the possible? Or, are you among the 5% who see their mission as a launch point of the possible. For the past six months, I have talked to 50+ people outside my normal network regarding a new manufacturing growth strategy. It has been fascinating to watch 95% say they “love the idea,” BUT “that’s outside our mission,” quickly closing the door. We have seen this behavior before. It is a reality faced by all innovators. Are you open to new ideas or anxious to reject them?
~~~Feeling overwhelmed? Maybe this is part of the problem… ONLY one-third of American workers love and are engaged in their jobs according to the annual Gallup report, State of the American Workplace. Sixteen percent are actively disengaged. Disengaged workers can undermine all the good the company does either unintentionally or intentionally. Plus, they can poison the work environment. What about the fifty-one percent? They just show up. They will put in their time, but not their potential. Full Gallup Report (registration required) http://www.gallup.com/reports/199961/state-american-workplace-report-2017.aspx
~~~Keynote… Joe Raso, Blane, Canada Ltd.’s president, provided the keynote address at the inaugural Wyoming Working Together conference. This was the first joint meeting of members of the Wyoming Economic Development Association, Wyoming State Chamber of Commerce and Wyoming Main Street. Having served as executive director of all three types of organizations, Joe’s presentation centered on the value of each to today’s changing economic and workforce development landscape.
~~~Speaking of Autonomous… Congrats to our friends at the Iowa City Area Development Group (IADC) led by Mark Nolte. ICAD and Johnson County, IA were selected as one of only 10 US Department of Transportation Autonomous Vehicle proving ground sites from more than 60 competing applicants. They are the only consortium led by an economic development organization. Now, the big vision provides “hook” for a new focus on the attraction of automotive company outposts and AV research facilities. Great example of a transformational economic development strategy. Well done Mark!
~~~Underemployment is new again… with the historically low unemployment numbers underemployment is becoming a thing again in economic development. And tertiary education is the only defense against workers falling off of the bottom of the employment ladder (low pay service jobs). https://www.yahoo.com/finance/news/biggest-problem-automation-may-not-unemployment-183705544.html
~~~More than 40% of data loss is caused by insiders, whether intentional or accidental, according to a recent Intel Security data exfiltration study. Sadly, we frequently see 100% loss when a BR|E executive leaves an organization. We can help secure the data on your most valuable asset, existing employers and improve transparency to investors with Synchronist Suite Software. Call Joe 719-358-1595.
~~~I can relate… “I just wanted to let you know that I really like the “pick up the phone” tip and “overwhelmed” data point (13 Tips, April). Being old school, I use the former as much as possible. And this not being my first rodeo in a variety of industries and work places, I unfortunately continue to observe the later all the time.” Mark C. Krauseneck, Raytheon Company