Newsletter Archive

The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.

February 2017 – Measuring success

~~~Measuring success… Check out Chapter 10 in Martin Seligman’s book Flourish. Seligman uses sound research to break from our traditional measures of success in economic development to focus on measures of wealth and well being he calls the “New Prosperity”. With the continued growth of the Freelance Economy (57 million workers in the US and growing), it may be worth your time to understand Seligman’s work.

February 2017 – Outside the box

~~~Outside the box… this qualifies: A pop-up mall constructed out of refitted shipping containers. The containers provide affordable and flexible leases for lifestyle brands, cafes, restaurants and galleries to trade and succeed in the heart of London’s Shoreditch district. By fusing the concepts of modern street food and placing local and global brands side by side a unique shopping and dining destination emerged.

February 2017 – Run with it

~~~Run with it… Valentine’s Day is another opportunity to tell employers how much your organization appreciates them. Why wait? Post an open letter to employers on your website home page. Write a letter to the editor. Send an e-blast calling out employers for their jobs, economic impact, philanthropy, and community engagement. Then, mark your calendar for next year and go big. Plan an event or awards program to recognize employers to coincide with Valentine’s Day Wednesday, February 14, 2018.

February 2017 – Would you apply

~~~Would you apply… if you knew the names of job applicants for an CEO position in economic development would be published? The newspaper editor in Amarillo, TX argues the public has a right to know “because of the importance the position has in guiding an organization with a multimillion-dollar budget funded largely by sales tax revenue.” The publisher wanted to publish the names of applicants midstream during the selection process. The Texas Attorney General sided with the publisher’s FOIA request in a decision dated February 3rd, after the selection process concluded. Feb 11th, a month after the new CEO was announced, the editor published the list of applicants. Based on comments from a few recruiters, there are a few issues:

Public is fine if all candidates know this when they submit. But, you cannot change the rules in the middle of the process.

Good, qualified candidates will not risk a good, secure position to look at an opportunity if their name will be published as a candidate.

Publishing the list at the end of the process only hurts those individuals who were blindsided by the late freedom of information request.

March 2017 – Training that works

~~~Training that Works … In 2016, $158 billion was spent on corporate training, and yet estimates are that only 15% of those funds lead to new learning that changes behavior and outcomes for individuals and organizations. To improve on your own organization’s training and development, consider a very successful process called the Kirkpatrick Model, which focuses on Reaction, Learning, Behavior and Results in the learning process.

March 2017 – Content marketing in economic development

~~~Content Marketing in Economic Development… “The Northeast Wisconsin Wage and Benefits Study” was announced in a broadcast email by the Fond du Lac County Economic Development. Interested parties were asked to contact the EDC for password access to the study. This type of broadcast email is a solid example of content marketing. Well done Fond du Lac County EDC (WI). The only change we would recommend is a simple request form on the website so the content is available on-demand, 24/7.

March 2017 – Are you taking LinkedIn requests seriously?

~~~Are you taking LinkedIn requests seriously… When you get a LinkedIn connection request, do you click Accept or View Profile? Choose your connections carefully. Are they in your industry? Are they a resource? Are they in the geography you want to be in? Are they providing leadership or fresh ideas? Do they provide access to a new network? Review every prospective connection’s profile BEFORE clicking Accept! Use the ignore (invitation) option liberally.

April 2017

~~~New economic development execs in the region? Share. Click forward and send 13 Tips to someone new to the profession in your state or network.

March 2017 – Steal this idea

~~~Steal this idea… Free Event Banners & Backdrops…Everyone is gearing up for event season. The Great River Economic Development Foundation (IL) offers banners, signs, and backdrops for community organizations for use at Quincy & Adams County events. Organizations can call to schedule use of GREDF’s special events kit. Clever idea to extract value from trade show materials and be visible in the community. Source: Marcel Wagner, CEO, GREDF.

February 2017 – What email address do you list on LinkedIn

~~~What email address do you list in LinkedIn? I see 4 variations among economic developers. Company website, no email; company email only; personal email address only; or, no contact info. What you do probably goes to the heart of how you think of LinkedIn. It is a powerful connecting resource for the business community. Make sure you make yourself available. Share all your contact info.

March 2017 – Speaking of career paths

~~~Speaking of Career Paths… the Many Paths infographic was created by Jerry Hernandez, Monterey County Economic Development for the local Workforce Development Board as an education/recruitment tool. The infographic has embedded links to provide access to additional information and videos for each step. Jerry explained the process during an excellent ProLearning Lab webinar on Infographics. Career Pathways

April 2017 – More than 40% of data loss is caused by insiders.

~~~More than 40% of data loss is caused by insiders, whether intentional or accidental, according to a recent Intel Security data exfiltration study. Sadly, we frequently see 100% loss when a BR|E executive leaves an organization. We can help secure the data on your most valuable asset, existing employers and improve transparency to investors with Synchronist Suite Software. Call Joe 719-358-1595.

November 2017 – Driverless trucks will eliminate millions of jobs

~~~Driverless trucks will eliminate millions of jobs…A new study ( on managing the transition to driverless trucks predicts they could be a regular presence on many roads within the next decade. Autonomous trucks are attractive for cost savings, lower emissions, safer roads, and addressing the driver shortage.

November 2017 – Collaborative robots

~~~Collaborative robots… This caught our eye after our references to robotics. “GE’s brilliant factories combine the newest technologies, from advanced analytics to 3D printing to collaborative robots that work side-by-side with people” stated John Bowman, general manager, Supply Chain for GE Aviation, at the grand opening of GE’s $14.5 million Brilliant Factory in Muskegon, Michigan. The Muskegon facility is the first of several GE Brilliant Factories being built throughout the world.

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