The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.
~~~Underemployment is new again… with the historically low unemployment numbers underemployment is becoming a thing again in economic development. And tertiary education is the only defense against workers falling off of the bottom of the employment ladder (low pay service jobs). https://www.yahoo.com/finance/news/biggest-problem-automation-may-not-unemployment-183705544.html
~~~In memoriam… Blane, Canada Ltd.’s founder and president of 27 years, 1983 – 2010, Nancy A. Blane passed away peacefully in early September after a long battle with a Parkinsonism Syndrome. Nancy is remembered by peers and friends as a pioneer among women in business and economic development.
~~~Tension: Traditional approach in new age… Seldom does the debate over land and buildings move into the light of day, but strategy advisors like Blane, Canada encounter it regularly. This article captures the debate between what appears to be a 70’s economic development strategy and product differentiation. Bold move or delusion? https://www.southbendtribune.com/news/local/st-joseph-county-makes-a-big-bet-on-landing-big/article_ca838e2c-4008-5ef4-984b-3a4462a27986.html
~~~Economic Development for the Team… the new book by Eric Canada, written and illustrated for the new staff member, board members, volunteer, and public official, the book covers the issues addressed and faced by an EDO. Content review will follow the work of editors and designers. Want to be a content reviewer? Shoot me an email email@example.com. Planned release, February 14th 2018. Pre-publishing purchase options coming soon. Bulk order pricing available.
~~~Still a match? Your professional skill set was designed around economic development, but economic development has changed. Is your personal skill set still a fit? Do you need retooling – mindset, skills, strategy, or all? How are you challenging what you know to stay current in an everchanging profession?
~~~Game Changer… Just recently reviewed Gazelle.AI with Steven Jast, Research on Investment, Montreal, Canada. Gazelle.ai deploys trained algorithms indexing companies for growth as well as provides direct access to company info curated for economic development professionals. Access to company info is now a non-factor in economic development marketing. Wow! Great tools Steven & team! More info. http://gazelle.ai/
~~~Potential is frequently found in unexpected places… Do you use your mission statement like blinders, limiting the view of the possible? Or, are you among the 5% who see their mission as a launch point of the possible. For the past six months, I have talked to 50+ people outside my normal network regarding a new manufacturing growth strategy. It has been fascinating to watch 95% say they “love the idea,” BUT “that’s outside our mission,” quickly closing the door. We have seen this behavior before. It is a reality faced by all innovators. Are you open to new ideas or anxious to reject them?
~~~How can we help you accomplish organizational objectives? Put us on your list for RFP. Not for us, we will pass it along to others in our network who may be able to help. Eric, firstname.lastname@example.org
~~~Does your LinkedIn headline say anything? As a LinkedIn user, it is great to know you are President of ____ EDC. Accurate, but not descriptive. For example, search Eric Canada could show: a) CEO Blane, Canada Ltd., or b) EconDev: Strategy, Existing Business, Marketing, BR|E, CRM/Program Software, Synchronist. Work on your LinkedIn headline (even if you are not the CEO) because the headline comes up in name search and at the top of profile. It is your billboard. Take advantage of it.
~~~More than 40% of data loss is caused by insiders, whether intentional or accidental, according to a recent Intel Security data exfiltration study. Sadly, we frequently see 100% loss when a BR|E executive leaves an organization. We can help secure the data on your most valuable asset, existing employers and improve transparency to investors with Synchronist Suite Software. Call Joe 719-358-1595.
~~~You have to be odd… to be number one. Dr. Seuss
~~~The phone is the new fax machine*… Social media, broadcast email, newsletters and other mass communications devices lull us into thinking we are communicating with clients. Make communications personal. Pick up the phone and call 2-3 client every day just to let them know you were thinking about them. A check-in call, “What’s happening?” can build bonds and create opportunities “Are you working on anything that I may be able to help with?” “Is there something we could do to improve our service to you?” Make an impact. Make it personal. (*under utilized asset)
~~~Are you paying attention… to what is going on in the world of robotics? Handle will blow your mind. Fantastic? Agile? Creepy? Threatening? You decide. https://www.youtube.com/watch?v=-7xvqQeoA8c
~~~Now this… are economist underestimating how quickly robotics will replace workers? Check out this Bloomberg article from Bank of England. In short, they are suggesting the good possibility of broader industrial and occupational applications for artificial intelligence and robotics at an accelerating speed of diffusion. https://www.bloomberg.com/news/articles/2017-03-01/economists-may-be-underestimating-how-fast-the-robots-are-coming?cmpid=wsdemand
~~~Feeling overwhelmed? Maybe this is part of the problem… ONLY one-third of American workers love and are engaged in their jobs according to the annual Gallup report, State of the American Workplace. Sixteen percent are actively disengaged. Disengaged workers can undermine all the good the company does either unintentionally or intentionally. Plus, they can poison the work environment. What about the fifty-one percent? They just show up. They will put in their time, but not their potential. Full Gallup Report (registration required) http://www.gallup.com/reports/199961/state-american-workplace-report-2017.aspx
~~~Video is not the only option for adding life to your web page… Monterey County EDC’s Jerry Hernandez shared two new free tools he is testing for website engagement. Always the innovator, you may remember Jerry shared his techniques for using Infographics on a website in a prior newsletter and ProLearning Lab webinar. Check these new tools out. StoryMapJS is a free tool to help you tell stories on the web that highlight the locations of a series of events. https://storymap.knightlab.com/ TimelineJS is an open-source tool that enables anyone to build visually rich, interactive timelines.
~~~What if you had a criminal record? Over 100 participants in the Second Chance Hiring Workshop now know. Participants were given a created ex-offender identity then, visited stations to simulate day to day challenges faced by the ex-offender including: employers, identification stations, urinalysis, transportation, daily errands, and medical care. Participants had to navigate the stations and face surprise challenges like contracting the flu or being evicted when rent isn’t paid. While simple illustrations, participants were amazed at the various challenges facing those trying to rejoin the workforce. Once again, Greater Dubuque Development Corp. crafts another innovative approach to addressing real employer needs.
~~~New economic development execs in the region? Share. Click forward and send 13 Tips to someone new to the profession in your state or network.
~~~Steal this idea… Free Event Banners & Backdrops…Everyone is gearing up for event season. The Great River Economic Development Foundation (IL) offers banners, signs, and backdrops for community organizations for use at Quincy & Adams County events. Organizations can call to schedule use of GREDF’s special events kit. Clever idea to extract value from trade show materials and be visible in the community. Source: Marcel Wagner, CEO, GREDF.
~~~Content Marketing in Economic Development… “The Northeast Wisconsin Wage and Benefits Study” was announced in a broadcast email by the Fond du Lac County Economic Development. Interested parties were asked to contact the EDC for password access to the study. This type of broadcast email is a solid example of content marketing. Well done Fond du Lac County EDC (WI). The only change we would recommend is a simple request form on the website so the content is available on-demand, 24/7.