Newsletter Archive

The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.

October 2018 – Ripple Effect of Leading

~~~Ripple effect “I am very interested in reading Economic Development for the Team. I heard you talk at a conference nearly 20 years ago. At the time a friend of mine had just been elected mayor and I was elected alderman. He put me in charge of economic development. After the conference I read your book (Economic Development: Marketing for Results!) and from that start we ended up four years later with an industrial park, a full time E D director and a couple of pretty big infrastructure projects. This all led to significant job growth (for our small town).” Craig Wetter, IL. Bottom line, you may never know the impact you have from an action you take today. Be your best every day. You too are impacting lives! Eric

October 2018 – Driving Change in a Fluid Environment

~~~”Driving Change in a Fluid Environment” the keynote address at the upcoming Economic Developers Council of Ontario (EDCO) annual conference will be delivered by our own Eric P. Canada. The keynote will address the 5 steps to become a “masters of change” in economic development. Lessons drawn from Economic Development for the Team. Toronto, Ontario, CANADA, January 29th-31, 2019

October 2018 – Brain Churn Produces Results

~~~Inbox: Brain Churn This jumped out at me from the 13 Tips (June, 2018): Nothing is as important as passion. No matter what you want to do with your life, be passionate. Jon Bon Jovi “Passion is one of the three Ps that have slowly distilled themselves as my personal touchstone – Passion, Purpose, Pack (it started out as People, but having People isn’t the same as my dog, Pack.) Someone to be responsible for and to you). Having one P in your life fulfills a need, two is a blessing, three is fulfillment. None is being lost.” “No P is primary, no P secondary. As I was squeezing the Ps out of my brain, I realized there was something else in the 13 tips about writing and asking questions, so I went back and found Tip # 8 – Interesting thing about writing… The three Ps have bounced around in my head for a long while. They were born out of “where you are, what are you doing and who are you with” as a measure of happiness/fulfillment/what-the-hell-am-I-doing-here. But this is the first time I have tried to distill it and it wasn’t easy. No research involved, but a lot of brain churn.” As always Eric, thanks for churning my brain. Long-time reader and friend, Brad Apland, Chicago, Illinois

June 2018 – Desperate for Economic Development for Results?

~~~Desperate to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before B2B became popular. Another chapter in the book led directly to the strategy underlying Synchronist Suite’s prime and main street BR|E approach. The book was clearly a forward looking take on economic development still solid today.

Second Career

~~~If you were in a position where you had to choose a new career, what would you do? Share your thinking: ecanada@blanecanada.com

Passion

~~~Nothing… is as important as passion. No matter what you want to do with your life, be passionate. Jon Bon Jovi

Core Values

~~~READ THIS – Core values… that drive Amazon’s success as viewed by Jeff Bezos and capsulized in an article for Inc. Magazine by Thomas Koulopoulos. It could make you a better executive. Winners vs Dreamers. Amazon Letter to Shareholders. Inc. https://www.inc.com/thomas-koulopoulos/in-just-two-words-jeff-bezos-sums-up-what-separate-winners-from-dreamers.html Amazon file:///C:/Users/Eric%20P.%20Canada/AppData/Local/Packages/Microsoft.MicrosoftEdge_8wekyb3d8bbwe/TempState/Downloads/Amazon_AR.PDF

Interesting thing about writing a book

~~~Interesting thing about writing a book… is that you get to ask yourself a lot of questions. Everyone does this. It is often a mindless daily exercise. Having just finished (July 9th release) my book, Economic Development for the Team, I couldn’t accept the easy answer. My audience – the people behind the economic development professional and you their boss– expects more. I expect more. It took a lot of research and legwork to come to grips with sometimes seemingly simple questions like, the “impact of technology on economic development.” It turns out, the answer is multi-faceted. When you put it on paper, answers become real. https://blanecanada.com/edteam-book/

Desperate for Economic Development for Results?

~~~Desperate… to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before B2B became popular. Another chapter in the book led directly to the strategy underlying Synchronist Suite’s prime and main street BR|E approach. The book was clearly a forward looking take on economic development still solid today.

June 2018 – Core Values

~~~READ THIS – Core values that drive Amazon’s success as viewed by Jeff Bezos and capsulized in an article for Inc. Magazine by Thomas Koulopoulos. It could make you a better executive. Winners vs Dreamers. Amazon Letter to Shareholders. Inc. https://www.inc.com/thomas-koulopoulos/in-just-two-words-jeff-bezos-sums-up-what-separate-winners-from-dreamers.html Amazon file:///C:/Users/Eric%20P.%20Canada/AppData/Local/Packages/Microsoft.MicrosoftEdge_8wekyb3d8bbwe/TempState/Downloads/Amazon_AR.PDF

June 2018 – Interesting thing about writing a book

~~~Interesting thing about writing a book is that you get to ask yourself a lot of questions. Everyone does this. It is often a mindless daily exercise. Having just finished (July 9th release) my book, Economic Development for the Team, I couldn’t accept the easy answer. My audience Ð the people behind the economic development professional and you their bossÐ expects more. I expect more. It took a lot of research and legwork to come to grips with sometimes seemingly simple questions like, the “impact of technology on economic development.” It turns out, the answer is multi-faceted. When you put it on paper, answers become real. https://blanecanada.com/edteam-book/

Must see…

~~~Must see… Adidas new SpeedFactory production facilities provides a glimpse into the changes in how manufacturing digitalization will transform supply chains, integrate 3D printing, provide mass customization, and move production closer to the consumer. Check it out. Source: Misti Martin, President, Cherokee Office of Economic Development, GA https://qz.com/se/perfect-company-2/1145012/a-german-company-built-a-speedfactory-to-produce-sneakers-in-the-most-efficient-way/

Every community has an abundant, highly skilled workforce

~~~According to your marketing literature… every state and every community has an abundant, highly skilled workforce backed by government sponsored training programs. Yawn. Where is the truth? Site Selection Magazine has hardened the criteria for a battle of state workforce status. See if you agree. 2018 Regional Workforce Development Rankings. Source: Sara Dunnigan, VA https://siteselection.com/issues/2018/jan/the-2018-workforce-development-rankings.cfm?utm_content=67637865&utm_medium=social&utm_source=twitter

Do the unexpected…

~~~Do the unexpected… write a recommendation on LinkedIn for someone who has done a terrific job. Let them know their effort is not unnoticed.

Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a marketing focus on selling the community as a product. When, Levitt argues we should be marketing the community as a solution to a problem the company has. In short. Focus on the benefit, not the feature.

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