Newsletter Archive

The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.

Second Career

~~~If you were in a position where you had to choose a new career, what would you do? Share your thinking:


~~~Nothing… is as important as passion. No matter what you want to do with your life, be passionate. Jon Bon Jovi

Desperate for Economic Development for Results?

~~~Desperate… to have a copy of our original book, “Economic Development Marketing for Results!” You’re in luck. We noticed recently there are used copies available on Amazon, $25 to $215. Marketing for Results introduced economic developers to B2B marketing before B2B became popular. Another chapter in the book led directly to the strategy underlying Synchronist Suite’s prime and main street BR|E approach. The book was clearly a forward looking take on economic development still solid today.

Core Values

~~~READ THIS – Core values… that drive Amazon’s success as viewed by Jeff Bezos and capsulized in an article for Inc. Magazine by Thomas Koulopoulos. It could make you a better executive. Winners vs Dreamers. Amazon Letter to Shareholders. Inc. Amazon file:///C:/Users/Eric%20P.%20Canada/AppData/Local/Packages/Microsoft.MicrosoftEdge_8wekyb3d8bbwe/TempState/Downloads/Amazon_AR.PDF

Interesting thing about writing a book

~~~Interesting thing about writing a book… is that you get to ask yourself a lot of questions. Everyone does this. It is often a mindless daily exercise. Having just finished (July 9th release) my book, Economic Development for the Team, I couldn’t accept the easy answer. My audience – the people behind the economic development professional and you their boss– expects more. I expect more. It took a lot of research and legwork to come to grips with sometimes seemingly simple questions like, the “impact of technology on economic development.” It turns out, the answer is multi-faceted. When you put it on paper, answers become real.

Do the unexpected…

~~~Do the unexpected… write a recommendation on LinkedIn for someone who has done a terrific job. Let them know their effort is not unnoticed.

Must see…

~~~Must see… Adidas new SpeedFactory production facilities provides a glimpse into the changes in how manufacturing digitalization will transform supply chains, integrate 3D printing, provide mass customization, and move production closer to the consumer. Check it out. Source: Misti Martin, President, Cherokee Office of Economic Development, GA

Need marketing inspiration…

~~~Need marketing inspiration… pick up a classic – Marketing Imagination by Theodore Levitt, a valued entry on my office bookshelf. Old, but not dated. For example, marketing myopia, a phrase coined by Levitt, addresses a central issue in economic development… a marketing focus on selling the community as a product. When, Levitt argues we should be marketing the community as a solution to a problem the company has. In short. Focus on the benefit, not the feature.

Every community has an abundant, highly skilled workforce

~~~According to your marketing literature… every state and every community has an abundant, highly skilled workforce backed by government sponsored training programs. Yawn. Where is the truth? Site Selection Magazine has hardened the criteria for a battle of state workforce status. See if you agree. 2018 Regional Workforce Development Rankings. Source: Sara Dunnigan, VA


~~~Speaking trends… The 3 trends discussed by site consultants at the Site Selection Guild conference with DCI VALIDATE the forward focused content of Economic Development for the Team. All 3 are discussed in detail in the soon-to-be-published book by Eric P. Canada.

February 2017 – Outside the box

~~~Outside the box… this qualifies: A pop-up mall constructed out of refitted shipping containers. The containers provide affordable and flexible leases for lifestyle brands, cafes, restaurants and galleries to trade and succeed in the heart of London’s Shoreditch district. By fusing the concepts of modern street food and placing local and global brands side by side a unique shopping and dining destination emerged.

February 2017 – Run with it

~~~Run with it… Valentine’s Day is another opportunity to tell employers how much your organization appreciates them. Why wait? Post an open letter to employers on your website home page. Write a letter to the editor. Send an e-blast calling out employers for their jobs, economic impact, philanthropy, and community engagement. Then, mark your calendar for next year and go big. Plan an event or awards program to recognize employers to coincide with Valentine’s Day Wednesday, February 14, 2018.

February 2017 – Would you apply

~~~Would you apply… if you knew the names of job applicants for an CEO position in economic development would be published? The newspaper editor in Amarillo, TX argues the public has a right to know “because of the importance the position has in guiding an organization with a multimillion-dollar budget funded largely by sales tax revenue.” The publisher wanted to publish the names of applicants midstream during the selection process. The Texas Attorney General sided with the publisher’s FOIA request in a decision dated February 3rd, after the selection process concluded. Feb 11th, a month after the new CEO was announced, the editor published the list of applicants. Based on comments from a few recruiters, there are a few issues:

Public is fine if all candidates know this when they submit. But, you cannot change the rules in the middle of the process.

Good, qualified candidates will not risk a good, secure position to look at an opportunity if their name will be published as a candidate.

Publishing the list at the end of the process only hurts those individuals who were blindsided by the late freedom of information request.

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