The value of newsletters has diminished dramatically with the advent of broadcast email and blogging software. Delete, delete, delete is the typical reaction. When we styled Blane, Canada newsletter 13 Tips—formerly Economic Development Marketing Letter—in 1994 we focused on pointed 4-5 lines (Twitter copied this style from us!), providing information that adds value and broadened perspectives.
~~~Existing Business web presence strategy Book this new on-site workshop or webinar from Blane, Canada Ltd. to help you community partners fine tune their website strategy to speak directly to their existing employers and increase the potential for private sector funding. Call Eric for details 630-462-9222 x 700
~~~In God We Trust everybody else must have data! Check out Synchronist Key Performance Indicators Ð Local, Regional, National Ð for BR|E. See beyond the numbers.
~~~Looking for the elusive progressive economic development strategist We have been working a fascinating manufacturing project over the last six months. Looking for the person who can handle a high-impact, blue ocean strategy. A similar hunt years ago took 18 months to find a small group of progressives. What we find is an abundant supply of traditionalist who use their mission statement as blinders blocking peripheral vision and true opportunity. Who are you? The traditionalist or the progressive. Is your style holding you and your organization back?
~~~Economic Development is All About the Team Lessons from Economic Development for the Team. An interview with Eric Canada. Podcast #33 From the folks at DevelopThisPodcast.com
~~~Strategic Doing News If you are frustrated with the limitations of strategic planning, you may be interested in the Strategic Doing approach which presents an alternative for economic development organizations. For more information follow the LinkedIn Group “Strategic Doing” or connect with the Agility Lab or Ed Morrison directly.
Where is the innovation in your economic development effort? Here at Blane, Canada Ltd., we thrive on “lateral thinking” and have a history of innovation in economic development marketing and BR|E. Check the evidence or call for information on the next trend we will be starting (Hint, Existing Business Web Presence!)
~~~Curse of Expertise Too much invested in expertise creates an unintentional bias, limiting innovation. (Psychology, Behavioral Economics); Experts are at the bottom of the hole frantically digging to maintain the “advantage” of their expertise, limiting innovation (Ed DeBono); Cartoon, Job applicant “12 years of experience, blah, blah “. Executive thought bubble 1 year of experience 12 times
~~~Debunking trade myths For at least the past 20 years, policy makers, politicians, pundits, and voters in mature markets have worried that their countries are losing ground—above all, in manufacturing—to emerging economies. It’s important to ground the debate on the impact of trade in the truth. A 2012 report from the McKinsey Global Institute (MGI) examined conventional wisdom surrounding globalization: for example, mature economies are losing out to emerging ones in trade and therefore face rising trade deficits, manufactured goods are mainly responsible for them, and trade is the principal reason for the loss of manufacturing jobs in developed economies. False, false, false. See through these widespread misconceptions about how economies create and destroy manufacturing and service jobs. Read “Trading myths: Addressing misconceptions about trade, jobs, and competitiveness”
~~~Mix-up your play list check out Gulch radio, Jerome, AZ. Gulch radio has become a late-night favorite here at Blane, Canada. Where we appreciate “Mountain Stranded Time.” Recommended by friend Peter Myall, Toronto, Ontario, Canada.
~~~Battery high / Brain low A recent study from the University of Texas found that merely having your phone within reach can significantly reduce cognitive capacity—even if it’s turned off. As one of the researchers behind the study put it, your phone is a “brain drain.”
~~~Think about this “All the talk about self-driving cars is really about how they (giant tech companies) can monetize the time we spend in our vehicles.” Quote: Alex Roy, auto writer, The Future of Driving, Hagerty Magazine, May-June. Yet another instance of turning people into data slaves.
~~~Why economic development is important is one of the toughest questions to answer. Easy to get bogged down in the what, missing the main point: Why. Check out Why economic development is important, (Professional Development Resources) an excerpt from our book, Economic Development for the Team.
~~~Improve Productivity and Combat Burnout Are you in control? Do you have time for reflection? Do you feel productive? Most of us are all over the map on these critical issues that drive burnout and wipe our productivity. Check out Ron Kitchen’s Mindfulnessstrategies to make a real difference.
~~~Busy? You MUST be important According to research in Harvard Business Review, Americans value the perception of being busy so much that we now use it to determine status. The busier you are, the more important and powerful you must be. Researchers theorize this may be a by-product of the shift to a knowledge-intensive economy. Or, maybe we just don’t want to be seen as lazy. Source HBR article
~~~”The best marketing doesn’t feel like marketing.” Is your approach heavy handed? Or, worse yet, bloviating? Quote: Tom Fishburne, Cartoon Powered Marketer
~~~Get more from your conversations Instead of asking, “How are you doing?” Ask, “What are you working on? This launch point will produce a richer, longer glide path for your conversations. And, this simple trick may stimulate innovation on a challenge you face. EPC LinkedIn post, 10/02/18
~~~New kid on the block Develop This! An economic development podcast co-hosted by Ð Dennis Fraise, CEcD and Jason Hutcheson, CEcD, working economic developers. Develop This! has a growing collection of real-world, economic development topics. I especially liked: BR|E by way of a World Record, #15; Negotiating CEO Employment Agreement, #16; Investing in your Knowledge base with Mary Ann Moon, #22. Check out this new personal development resource.
~~~Ripple effect “I am very interested in reading Economic Development for the Team. I heard you talk at a conference nearly 20 years ago. At the time a friend of mine had just been elected mayor and I was elected alderman. He put me in charge of economic development. After the conference I read your book (Economic Development: Marketing for Results!) and from that start we ended up four years later with an industrial park, a full time E D director and a couple of pretty big infrastructure projects. This all led to significant job growth (for our small town).” Craig Wetter, IL. Bottom line, you may never know the impact you have from an action you take today. Be your best every day. You too are impacting lives! Eric
~~~”Driving Change in a Fluid Environment” the keynote address at the upcoming Economic Developers Council of Ontario (EDCO) annual conference will be delivered by our own Eric P. Canada. The keynote will address the 5 steps to become a “masters of change” in economic development. Lessons drawn from Economic Development for the Team. Toronto, Ontario, CANADA, January 29th-31, 2019
~~~Recommended reading Growing Jobs: Transforming the Way We Approach Economic Development, Autor Thomas Tuttle. We have highlighted this book in the past, but good is good and worth recommending again. Quotable “When they tell me they manage their business retention program on Salesforce, I know they don’t have a business retention program.” More info