~~~Missed this one… Zero Moment of Truth is a marketing concept where the customer is going online to purchase what you have to sell. Will you be picked? True, in economic development… 90% of building searches begin online. But, ZMT assumes all contenders – available buildings – are equal at that moment. ZMT discounts prior marketing to build name recognition or community reputation (good or bad) influence on click options displayed on the search page. You need to solve the whole puzzle

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